Wednesday, June 26, 2013

3.1 Phillip Lim for Target - It's Happening!

I must be living under a rock, because somehow I missed the announcement last month that Target's next design collaborator is Phillip Lim! Did you catch that?! Phillip Lim! If you missed this announcement too, this is real. This is happening.

The collection will launch on September 15, just in time for fall fashion.  According to Target, prices will range from $19.99 to $299.99, with most pieces under $49.99. It will include chiffon, real leather (!!!), jersey and French terry. And ladies, this isn't just for us. The collection will also include men's apparel and accessories. Lim calls the collection, "cool and chic, but still very accessible." 

This collaboration almost didn't happen though. In an interview with the Wall Street Journal, Lim said that he was hesitant to work with the mass retailer and called it "a courtship for five years." We all know that Target's recent collaborations haven't exactly been successful. In fact, the Target x Neiman Marcus holiday collaboration was an epic fail, with items on clearance at 70% off not even a month later. However, I think a Phillip Lim collaboration is much more desirable, and I am betting hoping it will be really good. So, get your calendars and alarms set for September 15! This is a collection people will get excited about. I mean, who doesn't covet his Pashli bags?

Check out Target's first look at the collection:

Watch the Wall Street Journal's Interview with Phillip Lim:

Some 3.1 Phillip Lim eye candy while we wait until September:

My Current Favorite:

3.1 Phillip Lim at POPSUGAR Shopping
If you couldn't already tell, I am pumped for this collaboration! I have been lusting over 3.1 Phillip Lim handbags for quite some time. However, as much as I love them, I don't love the price tags. I will be waiting anxiously to see more sneak peeks of this collection. I am crossing my fingers for Phillip Lim and Target to knock it out of the park with this one! Thank goodness Lim finally caved!

 Are you as excited as I am? Or do you think this will just be another high-low collaboration miss for Target?

P.S. If you haven't already heard, Google Reader and Google Friend Connect will be no more come July 1st. This is a part of Google's "Spring Cleaning" initiative. If you use Google Friend Connect to follow me, consider using BlogLovin'. I have actually been using BlogLovin' as my reader of choice for a couple of years, and I love it. BlogLovin' also makes it really easy for Google Reader users to import the blogs you follow into BlogLovin'. You won't miss a beat! 

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